Taylor Lautner's retail establishment of choice goes the way of RealityTV

Fred Segal, clothing boutique fav among celebs such as Taylor Lautner, is in talks to have a reality show on BravoTV.

Because celebs are filled with drama, the retail outlet provides the perfect backdrop to showcase the lives of those who work and shop there.

"Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives," Frances Berwick, executive vp and general manager at Bravo, tells THR.com.

I'm a reality TV whore, but really- has it come to this?!